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<div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body"><strong>"The American Plate," </strong>offers invaluable insights and reports to help your business effectively strategize. Dig into the evolving eating habits and grocery shopping behaviors of US consumers and gain a deeper understanding of the various factors influencing their produce purchases, including sustainability and economic well-being.</p> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/fruitvegfish.jpg/_croppings/resource-detail-page-grid.jpg" alt="An assortment of fresh fruits, vegetables, salmon, and seeds on display." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">US Consumer Eating Habits & Produce Trends</p> <p class="description"> Explore US consumer insights on healthy eating, fruit & vegetable perceptions and the impact of GLP-1 drugs. Discover opportunities for produce marketers. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/healthy-eating-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/various-f-and-v/fresh-cut-vegetables.jpg/_croppings/resource-detail-page-grid.jpg" alt="Various cut vegetables laid out on a table in neat rows" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Behind the Plate: US Produce Consumption Realities</p> <p class="description"> Explore the realities of US produce consumption. Learn about serving size confusion, snack-for-meal trends, and opportunities for marketers revealed in a new study. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/eating-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/little-girl-in-shpping-cart.jpg/_croppings/resource-detail-page-grid.jpg" alt="Young child in a shopping cart holding bell peppers in a grocery store." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">From Shelf to Cart: Americans & the Grocery Store</p> <p class="description"> Explore insights into consumer grocery shopping habits, the impact of in-store merchandising, and how to elevate produce visibility for increased sales. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/americans-and-the-grocery-store/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/retail/shopping-cart-and-receipt.jpg/_croppings/resource-detail-page-grid.jpg" alt="Woman checking the grocery receipt using her smartphone" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">At the Checkout: Americans & Purchasing Behavior</p> <p class="description"> Discover why Americans buy produce: Price, packaging, and brand influence choices. Learn actionable strategies to boost sales and consumer engagement in the fresh fruit and vegetable industry. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/purchasing-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/fresh-from-farm.jpg/_croppings/resource-detail-page-grid.jpg" alt="Baskets of red tomatoes with a chalkboard sign reading "FRESH FROM THE FARM."" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Americans & Sustainable Produce: Key Findings & Full Report</p> <p class="description"> Explore how sustainability shapes produce purchases in the U.S. Learn top insights on packaging and local trends, then download our comprehensive consumer report. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/americans-and-sustainability/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/bowl-of-fruit.jpg/_croppings/resource-detail-page-grid.jpg" alt="A bowl of bananas, apples, and oranges on a kitchen countertop with sunlight through wooden blinds." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">The American Psyche: Consumer Concerns & Produce Purchasing (Report)</p> <p class="description"> Explore how financial stress, mental well-being, and external factors impact produce purchasing decisions. Download our full report to uncover key consumer insights and opportunities. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/rising-concerns-impacting-produce-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/paying-for-cart-of-produce.jpg/_croppings/resource-detail-page-grid.jpg" alt="Woman pushing a shopping cart full of fresh vegetables and fruits, she is holding a delicious apple, top view" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">US Produce Industry: Consumer Survey & Full Report Download</p> <p class="description"> Access the comprehensive report on public perceptions of the produce industry. Explore consumer expectations, reputation, and strategies for delivering on what Americans value most. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/americans-and-the-produce-industry/"> Learn More </a> </div> </div> </div> </div><div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <div style="display: flex; flex-direction: column; justify-content: center; align-items: center; height: 100%; width: 100%;"> <h2>Fresh Insights Blooming Soon</h2> <p class="large-body">From produce to petals! IFPA Global Insights is growing its consumer trend content with <strong>five new articles</strong> dedicated to the booming <strong>U.S. Floral industry</strong>. Get ready for fresh insights!</p> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >Browse Reports For International Consumer Trends</H2> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-accordion " id="accordion7efce358"> <div> <div class="score-accordion-panel"> <div class="panel-heading"> <h3 id="2d2af8d2-title" class="panel-title"> <button type="button" class="accordion-button GTMBUTTON" data-target="#2d2af8d2-panel" aria-expanded="false" aria-controls="2d2af8d2-panel"> The American Plate: Unpacking U.S. Consumer Produce Trends </button> </h3> </div> <div id="2d2af8d2-panel" class="panel-collapse collapse "> <div class="panel-body"> <div class="rich-text"> <h4> </h4> <section class="score-stripe no-mt skinny " style="background-color: #E7EFEF; background-image:url('/siteassets/images/backgrounds/lemonrepeatbg8.png');" > <div class="container"> <div class="w-full"> <div class="section-header text-left"> <H2 class='' >The American Plate: Unpacking US Produce Consumer Trends</H2> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body"><strong>"The American Plate," </strong>offers invaluable insights and reports to help your business effectively strategize. Dig into the evolving eating habits and grocery shopping behaviors of US consumers and gain a deeper understanding of the various factors influencing their produce purchases, including sustainability and economic well-being.</p> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/fruitvegfish.jpg/_croppings/resource-detail-page-grid.jpg" alt="An assortment of fresh fruits, vegetables, salmon, and seeds on display." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">US Consumer Eating Habits & Produce Trends</p> <p class="description"> Explore US consumer insights on healthy eating, fruit & vegetable perceptions and the impact of GLP-1 drugs. Discover opportunities for produce marketers. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/healthy-eating-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/various-f-and-v/fresh-cut-vegetables.jpg/_croppings/resource-detail-page-grid.jpg" alt="Various cut vegetables laid out on a table in neat rows" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Behind the Plate: US Produce Consumption Realities</p> <p class="description"> Explore the realities of US produce consumption. Learn about serving size confusion, snack-for-meal trends, and opportunities for marketers revealed in a new study. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/eating-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/little-girl-in-shpping-cart.jpg/_croppings/resource-detail-page-grid.jpg" alt="Young child in a shopping cart holding bell peppers in a grocery store." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">From Shelf to Cart: Americans & the Grocery Store</p> <p class="description"> Explore insights into consumer grocery shopping habits, the impact of in-store merchandising, and how to elevate produce visibility for increased sales. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/americans-and-the-grocery-store/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/retail/shopping-cart-and-receipt.jpg/_croppings/resource-detail-page-grid.jpg" alt="Woman checking the grocery receipt using her smartphone" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">At the Checkout: Americans & Purchasing Behavior</p> <p class="description"> Discover why Americans buy produce: Price, packaging, and brand influence choices. Learn actionable strategies to boost sales and consumer engagement in the fresh fruit and vegetable industry. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/purchasing-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/fresh-from-farm.jpg/_croppings/resource-detail-page-grid.jpg" alt="Baskets of red tomatoes with a chalkboard sign reading "FRESH FROM THE FARM."" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Americans & Sustainable Produce: Key Findings & Full Report</p> <p class="description"> Explore how sustainability shapes produce purchases in the U.S. Learn top insights on packaging and local trends, then download our comprehensive consumer report. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/americans-and-sustainability/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/bowl-of-fruit.jpg/_croppings/resource-detail-page-grid.jpg" alt="A bowl of bananas, apples, and oranges on a kitchen countertop with sunlight through wooden blinds." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">The American Psyche: Consumer Concerns & Produce Purchasing (Report)</p> <p class="description"> Explore how financial stress, mental well-being, and external factors impact produce purchasing decisions. Download our full report to uncover key consumer insights and opportunities. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/rising-concerns-impacting-produce-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/paying-for-cart-of-produce.jpg/_croppings/resource-detail-page-grid.jpg" alt="Woman pushing a shopping cart full of fresh vegetables and fruits, she is holding a delicious apple, top view" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">US Produce Industry: Consumer Survey & Full Report Download</p> <p class="description"> Access the comprehensive report on public perceptions of the produce industry. Explore consumer expectations, reputation, and strategies for delivering on what Americans value most. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/americans-and-the-produce-industry/"> Learn More </a> </div> </div> </div> </div><div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <div style="display: flex; flex-direction: column; justify-content: center; align-items: center; height: 100%; width: 100%;"> <h2>Fresh Insights Blooming Soon</h2> <p class="large-body">From produce to petals! IFPA Global Insights is growing its consumer trend content with <strong>five new articles</strong> dedicated to the booming <strong>U.S. Floral industry</strong>. Get ready for fresh insights!</p> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div><div> <div class="score-accordion-panel"> <div class="panel-heading"> <h3 id="93e0ecd0-title" class="panel-title"> <button type="button" class="accordion-button GTMBUTTON" data-target="#93e0ecd0-panel" aria-expanded="false" aria-controls="93e0ecd0-panel"> Brazil’s Fresh Produce Habits </button> </h3> </div> <div id="93e0ecd0-panel" class="panel-collapse collapse "> <div class="panel-body"> <div class="rich-text"> <h4> </h4> <section class="score-stripe no-mt skinny " style="background-color: #E7EFEF; background-image:url('/siteassets/images/backgrounds/lemonrepeatbg8.png');" > <div class="container"> <div class="w-full"> <div class="section-header text-left"> <H2 class='' >How Brazilians Are Consuming Fruits and Vegetables Today</H2> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body">Fresh fruits and vegetables continue to be the primary source of produce in the Brazilian diet. While there are encouraging signs of progress in fruit and vegetable consumption across the country, many Brazilians still fall short of the recommended daily intake of four cups. Despite this gap, there is a strong awareness of the importance of fruits and vegetables for both personal health and their children’s well-being..</p> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/brazillian-eating-healthy.jpg/_croppings/resource-detail-page-grid.jpg" alt="A clay pot with a stew of black beans and sausage, surrounded by fresh vegetables on a wooden surface." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Brazilians & Healthy Eating: Bridging the Gap Between Intent & Action</p> <p class="description"> Discover insights from a survey of 753 Brazilian consumers on healthy eating, fresh produce, and the influence of medical advice and GLP-1 drugs. Learn how to connect with Brazilian consumers and promote healthier habits. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/brazilian-consumer-healthy-eating-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/breakfast.jpg/_croppings/resource-detail-page-grid.jpg" alt="A breakfast tray with a croissant, muffin, cherries, a glass of milk, a jar of yogurt, and a bowl of mixed fruit." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Brazilian Eating Habits: Opportunities for Fresh Produce Growth</p> <p class="description"> Explore key insights into Brazilian fruit and vegetable consumption, revealing opportunities in serving knowledge, snacking trends, and child engagement to boost daily fresh produce intake. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/brazil-eating-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/shopping-basket-brazillian-money.jpg/_croppings/resource-detail-page-grid.jpg" alt="A shopping basket with red kidney beans and a 100 Brazilian real banknote, surrounded by fresh fruits and vegetables." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Brazilian Consumer Produce Trends: Price, Quality & Packaging Insights</p> <p class="description"> Explore key insights into Brazilian consumer purchasing behavior for fresh produce. Discover how price, quality, and packaging preferences influence buying decisions and find strategies for brands and retailers to boost appeal. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/brazilians-and-purchasing-behavior/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/little-girl-in-shpping-cart.jpg/_croppings/resource-detail-page-grid.jpg" alt="Young child in a shopping cart holding bell peppers in a grocery store." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Brazilian Grocery Habits: Produce Freshness, Merchandising & Family Influence</p> <p class="description"> Explore how Brazilians choose grocery stores based on produce freshness and variety. Understand the influence of in-store merchandising and family dynamics on their fresh produce purchases. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/brazilians-and-the-grocery-store/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/consumer-trends/organic-fandv.jpg/_croppings/resource-detail-page-grid.jpg" alt="A variety of organic foods, including fruits, vegetables, and other items, arranged with the word "ORGANIC" spelled out at the top." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Brazilians & Sustainable Produce: Awareness, Willingness to Pay & Opportunities</p> <p class="description"> Explore how sustainability influences Brazilian produce purchases. Discover insights into consumer awareness, willingness to pay for eco-friendly options, and opportunities for brands to build trust with values-based shoppers. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/brazilians-and-sustainability/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/various-f-and-v/vibrant-fandv.jpg/_croppings/resource-detail-page-grid.jpg" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <p class="title">Brazilian Consumer Psyche: Financial Stress, Optimism & Produce Choices</p> <p class="description"> Explore the emotional and economic factors influencing Brazilian produce consumption. Discover how marketers can position fresh produce as a source of comfort, health, and resilience amid financial pressures and uncertainty. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/consumer-trends/brazilian-psyche/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/field-shots/with-workers/hispanic-women-in-field.jpg/_croppings/resource-detail-page-grid.jpg" alt="Hispanic female gardener picking potato beetles from young bushes in her small garden on sunny spring day" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Consumer Trends</span></p> <p class="title">Brazilian Produce Industry: Consumer Perceptions & Opportunities</p> <p class="description"> Discover how Brazilian consumers view the produce industry, their high regard, and key opportunities for growth through transparency, branding, and community alignment. 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