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</div> <picture> <source srcset="/siteassets/images/events/foodservice-schedule-hero.jpg/_croppings/offset-hero-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/events/foodservice-schedule-hero.jpg/_croppings/offset-hero-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/events/foodservice-schedule-hero.jpg" alt="" /> </picture> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/" itemProp="item"> <span itemProp="name">IFPA Home</span> </a> <meta itemProp="position" content="1" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/" itemProp="item"> <span itemProp="name">Events</span> </a> <meta itemProp="position" content="2" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/the-floral-conference/" itemProp="item"> <span itemProp="name">The Floral Conference</span> </a> <meta itemProp="position" content="3" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/the-floral-conference/schedule/" itemProp="item"> <span itemProp="name">Schedule</span> </a> <meta itemProp="position" content="4" /> </li> </ol> </div> </div> </section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Monday, February 24, 2025</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>5:00 PM - 7:30 PM</span> </div> </div> <div class="w-9col"> <h4 class="heading-four">Registration Open</h4> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>6:00 PM - 7:30 PM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Welcome Reception</p> </div> </div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Tuesday, February 25, 2025</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>8:00 PM - 5:00 PM</span> </div> </div> <div class="w-9col"> <h4>Registration Open</h4> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:00 AM - 10:00 AM</span> </div> </div> <div class="w-9col"> <h4>Breakfast</h4> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:00 AM - 10:15 AM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Welcome to The Floral Conference</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:15 AM - 11:30 AM</span> </div> </div> <div class="w-9col"> <h4>Breeder Showcase Open</h4> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:30 AM - 12:10 PM</span> </div> </div> <div class="w-9col"> <p class="heading-four">State of Floral</p> <p>Dive into the Floral Industries Journey of the past year, exploring the trends, challenges, and opportunities that will shape the year ahead and beyond.</p> <p><strong>Speaker</strong></p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/200/miriam-wolk-200.jpg" class="" alt="Miriam Wolk" title="Miriam Wolk" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <h4>Miriam Wolk<br />Chief Membership Officer<br />International Fresh Produce Association</h4> </div> </div> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>12:15 PM - 1:00 PM</span> </div> </div> <div class="w-9col"> <h4>Economic Currents</h4> <p>Explore how shifting macroeconomic conditions in North America influence consumer behaviors and purchasing decisions. This session delves into regional and national economic dynamics, translating complex trends into actionable insights. Attendees will gain a clearer understanding of how these factors impact their markets and learn strategies to navigate the evolving economic landscape effectively.</p> <p><strong>Speaker</strong></p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/200/arjun-chakravarti.jpg" class="" alt="Arjun Chakravarti" title="Arjun Chakravarti" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <p class="heading-four">Arjun Chakravarti, PHD<br />Managing Partner<br />Cogknition</p> </div> </div> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>1:00 PM - 2:00 PM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Lunch</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>2:00 PM - 2:45 PM</span> </div> </div> <div class="w-9col"> <p class="heading-four">The Power of Shopper Insights for Floral</p> <p>Dive into key insights from Circana’s sales and behavior retail data to understand the driving forces behind floral sales. This session will explore the current U.S. retail and consumer climate, growth of floral sales, trends within the product segments of floral, and how shopper’s are engaging with the floral department. Attendees will gain a comprehensive view of what is being purchased in the floral category, where these purchases are occurring, and who the loyal shoppers driving these transactions are to unlock strategies for future growth. </p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/200/jonna-parker-2025.jpg" class="" alt="Jonna Parker" title="Jonna Parker" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <p class="heading-four">Jonna Parker<br />Vice President/Team Lead<br />Circana - Fresh Foods Group</p> </div> </div> <p> </p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>2:50 PM - 4:30 PM</span> </div> </div> <div class="w-9col"> <h4>The Modern Consumer</h4> <p>Discover the key drivers shaping consumer behavior in the floral industry. This panel brings together consumers from all generations to explore emerging trends, purchasing preferences, and evolving expectations.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>4:30 PM - 6:30 PM</span> </div> </div> <div class="w-9col"> <h4>Breeder Showcase Open</h4> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>4:30 PM - 6:30 PM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Happy Hour with Breeders</p> </div> </div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Wednesday, February 26, 2025</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>7:15 AM - 8:00 AM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Breakfast</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>8:00 AM - 8:55 AM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Blooming Responsibly: The Future of Sustainable Floral</p> <p>Explore how sustainability is transforming the floral industry, from eco-friendly sourcing to reducing waste and carbon footprints.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>8:55 AM - 9:05 AM</span> </div> </div> <div class="w-9col"> <p class="heading-four">Networking Break</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:05 AM - 9:55 AM</span> </div> </div> <div class="w-9col"> <h4>Innovation in Bloom</h4> <p>Discover the next frontier of floral breeding as experts unveil cutting-edge techniques and advancements shaping the future of flower varieties. From enhancing resilience to creating stunning new aesthetics, this session explores the innovations driving the evolution of floral genetics and design.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:55 AM - 10:00 AM</span> </div> </div> <div class="w-9col"> <h4>Closing Remarks</h4> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:00 AM - 12:45 PM</span> </div> </div> <div class="w-9col"> <h4>Breeder, Buyer & Sponsor Meet Ups - By Appointment Only</h4> </div> </div> </div> </section> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a 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1.64588C13.0171 1.1172 13.8472 0.828838 14.7027 0.826751V0.826751ZM5.98315 4.04496H7.23047C7.82473 4.04595 8.40339 4.23523 8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> <li class="menu-list-item"> <a href="/membership/the-food-safety--advocacy-fund/" 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7.97173 12.5575 8.24598C12.9679 8.52023 13.2878 8.91004 13.4767 9.3661C13.6656 9.82216 13.7151 10.324 13.6188 10.8082C13.5225 11.2923 13.2847 11.737 12.9357 12.0861C12.5866 12.4351 12.1419 12.6729 11.6578 12.7692C11.1736 12.8655 10.6718 12.816 10.2157 12.6271C9.75965 12.4382 9.36984 12.1183 9.09559 11.7079C8.82134 11.2974 8.67496 10.8149 8.67496 10.3212C8.67572 9.65952 8.93892 9.02512 9.40683 8.55722C9.87473 8.08931 10.5091 7.82611 11.1708 7.82535Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2516:11960"><rect width="24.0822" height="24" fill="white" /></clipPath></defs></svg> <span>My Account</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/sitemap/" target="" class="">Sitemap</a> </li> <li class="menu-list-item"> <a href="/accessibility/" target="" class="">Accessibility</a> </li> <li class="menu-list-item"> <a href="/privacy-policy/" target="" class="">Privacy Policy</a> </li> <li class="menu-list-item"> <a href="/terms-and-conditions/" 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