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class="nav-item-link" tabindex="0" > Hotel </a> <a href="/events/the-mexico-conference/schedule/" class="nav-item-link " target=""> Programa </a> <a href="/events/the-mexico-conference/sponsorship/" class="nav-item-link " target=""> Patrocinios </a> <button data-id="search" class="nav-item-dropdown search-button" aria-expanded="false" aria-controls="search" aria-label="Open Toggle search input" type="button"> <span class="visually-hidden">Toggle Search</span> </button> <div id="search" class="megamenu-content" aria-hidden="true" aria-label="search" role="search"> <div data-react-component="HeaderSearch" data-props='{"placeholderText":"What are you looking for?","searchPageUrl":"/search","baseUrl":"https://www.freshproduce.com","staticRoots":[]}' class='subnav-container'></div> </div> <a href="/auth/login" class="score-button login-button"> Join / Sign In </a> </div> </div> </nav> </header> <main id="pageContent" class="page-wrapper" data-epi-type="content"> <section class="hero-banner default " data-epi-type="content"> <div class="container"> <div class="w-6col"> <div class="hero"> <H1 class='' data-epi-type = title>Programa del evento The Mexico Conference 2025</H1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">2025 Mexico Conference Schedule</h2></div> </div> </div> </div> <div class="w-6col"> <picture> <source srcset="/siteassets/images/events/foodservice-schedule-hero.jpg/_croppings/seed-mask-hero-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/events/foodservice-schedule-hero.jpg/_croppings/seed-mask-hero-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/events/foodservice-schedule-hero.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" 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</section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Tuesday, May 13, 2025</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>14:00 - 17:00</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Mesas de Negocios (se requiere registro o patrocinio adicional al evento) </h4> <h5 class="heading-three heading-four">Business Roundtables (registration and sponsorship fee required)</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>19:30 - 21:30</span> </div> </div> <div class="w-9col"> <h4>Recepción VIP (solo para miembros IFPA, se requiere RSVP)</h4> <h5>VIP Reception (IFPA Members only, RSVP required)</h5> </div> </div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Wednesday, May 14, 2025</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:00 - 10:05</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Bienvenida </h4> <h5>Welcome to the Conference</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:05 - 10:15</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Nuevo Plan Estratégico 2025-2027 de IFPA</h4> <p>Participa en la presentación exclusiva sobre la visión estratégica de IFPA para 2025-2027. Esta sesión describirá las prioridades e iniciativas de la Asociación para impulsar el crecimiento, la innovación y sustentabilidad en la industria global de flores, frutas y vegetales frescos. Descubre cómo IFPA planea abordar los desafíos clave de la industria, fomentar la colaboración en toda la cadena de suministro y crear nuevas oportunidades para nuestros miembros.<br /><br /></p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/200/doug-bohr-200.jpg" class="" alt="Doug Bohr" title="Doug Bohr" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <p class="heading-four">Doug Bohr<br />Chief Education & Programs Officer<br />International Fresh Produce Association</p> </div> </div> <p> </p> <h5>IFPA’s New Strategic Plan 2025-2027</h5> <p>Description: Join us for an exclusive presentation on IFPA's strategic vision for 2025-2027. This session will outline the association’s priorities and initiatives to drive growth, innovation, and sustainability in the global fresh produce and floral industries. Discover how IFPA plans to address key industry challenges, foster collaboration across the supply chain, and create new opportunities for our members.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:15 - 10:55</span> </div> </div> <div class="w-9col"> <h4>Tendencias Globales de Consumo: Oportunidades para los Productos Frescos en el Mercado Mexicano</h4> <p>Cada año, Euromonitor International presenta las tendencias globales de consumo que configuran los mercados en el 2025, brindando orientación estratégica a las empresas. En la Conferencia IFPA México, Euromonitor International destacará las tendencias globales clave que impactan a los productores de alimentos frescos en el mercado mexicano. El objetivo es ilustrar cómo estas tendencias pueden impulsar un enfoque más centrado en el cliente dentro de la agroindustria, enfatizando su relevancia y aplicación práctica en el mercado local.<br /><br /></p> <div class="speaker captioned-image" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/200/paulina-gross-2025-200.jpg" class="" alt="Paulina Gross" title="Paulina Gross" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> </p> <p class="heading-four">Paulina Gross<br />Senior Consulting Manager<br />Euromonitor International</p> </div> </div> <p> </p> <h5>Global Consumer Trends: Opportunities for Fresh Produce in the Mexican Market</h5> <p>Each year, Euromonitor International unveils the global consumer trends expected to shape markets through 2025, providing strategic guidance for businesses. In the IFPA Mexico Conference, Euromonitor International will spotlight key global trends impacting fresh producers in the Mexican market. The objective is to illustrate how these trends can drive a more customer-focused approach within the agroindustry, emphasizing their relevance and practical application to the local market.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:55 - 11:55</span> </div> </div> <div class="w-9col"> <h4>Break para Café y Networking</h4> <h5>Coffee and Networking Break with Exhibitors</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:55 - 12:35</span> </div> </div> <div class="w-9col"> <h4>La Inocuidad Alimentaria Primero: Entendiendo Tendencias de Brotes para Preparar el Futuro de la Industria de Productos Frescos en México</h4> <p>En un mercado global en constante cambio, la inocuidad alimentaria es fundamental para proteger la salud pública, mantener la confianza del consumidor y asegurar oportunidades comerciales. Participa en esta dinámica sesión que abordará las tendencias recientes de brotes y sus implicaciones para la industria de frutas y vegetales frescos en México. Esta discusión explorará cómo las prácticas sólidas de inocuidad alimentaria y las medidas proactivas pueden mitigar riesgos, mejorar la integridad del producto y posicionar a los productores y proveedores mexicanos como líderes confiables en los mercados nacionales e internacionales. Los asistentes obtendrán valiosas perspectivas sobre los últimos desafíos, expectativas regulatorias e innovaciones que están moldeando el futuro de la inocuidad alimentaria en México.</p> <h5>Food Safety First: Navigating Outbreak Trends to Futureproof Mexico's Fresh Produce Industry</h5> <p>In an ever-changing global marketplace, food safety is paramount for protecting public health, maintaining consumer confidence, and securing trade opportunities. Join us for an engaging session that delves into recent outbreak trends and their implications for Mexico's fresh produce industry. This discussion will explore how robust food safety practices and proactive measures can mitigate risks, enhance product integrity, and position Mexican growers and suppliers as trusted leaders in both domestic and international markets. Attendees will gain valuable insights into the latest challenges, regulatory expectations, and innovations shaping the future of food safety in Mexico.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>12:35 - 13:30</span> </div> </div> <div class="w-9col"> <h4>Break y Networking</h4> <h5>Networking Break with Exhibitors</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>13:30 - 15:00</span> </div> </div> <div class="w-9col"> <h4 class="heading-three heading-four">Comida y Networking</h4> <h5 class="heading-three heading-four">Lunch & Networking with Exhibitors</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>15:00 - 15:45</span> </div> </div> <div class="w-9col"> <h4>Título de la sesión: Navegando el Comercio en Norteamérica</h4> <p>El comercio entre México, EE. UU. y Canadá desempeña un papel crucial en la industria de flores, frutas y vegetales frescos, pero las políticas cambiantes, los aranceles y los acuerdos comerciales continúan dando forma al panorama. Esta sesión ofrece un análisis basado en datos sobre el <strong>Tratado entre México, Estados Unidos y Canadá (T-MEC)</strong> y su impacto en las exportaciones de productos frescos, además de las últimas actualizaciones sobre aranceles, cambios regulatorios y acceso a mercados.<br />Expertos en la industria y el comercio analizarán los principales factores a considerar para productores mexicanos, importadores de EE. UU. y México, y compradores, brindando información sobre:</p> <ul> <li> El estado actual del T-MEC y sus implicaciones en el comercio de productos frescos.</li> <li>Tendencias arancelarias y su impacto en el comercio transfronterizo.</li> <li>Oportunidades y desafíos para expandir el comercio con EE. UU. y otros socios globales.</li> </ul> <p>Participa en esta discusión diseñada para ayudar a las empresas a navegar la complejidad y retos del comercio, optimizar sus estrategias de mercado y fortalecer las asociaciones en el comercio de productos frescos en Norteamérica.</p> <p> </p> <h5>Navigating North American Trade</h5> <p>Trade between Mexico, the U.S., and Canada plays a critical role in the fresh produce industry, but shifting policies, tariffs, and trade agreements continue to shape the landscape. This session provides a fact-based review of the <strong>United States-Mexico-Canada Agreement (USMCA)</strong> and its impact on fresh produce exports, along with the latest updates on tariffs, regulatory changes, and market access.<br />Industry and trade experts will break down key considerations for Mexican producers, U.S. and Mexican importers, and buyers—offering insights on:</p> <ul> <li>The current state of USMCA and its implications for fresh produce trade.</li> <li>Tariff trends and their effect on cross-border commerce.</li> <li>Opportunities and challenges in expanding trade with the U.S. and other global partners.</li> </ul> <p>Join us for an informative discussion designed to help businesses navigate trade complexities, optimize market strategies, and strengthen North American fresh produce partnerships.</p> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>15:45 - 16:00</span> </div> </div> <div class="w-9col"> <h4>Comentarios de Cierre Día 1 </h4> <h5>Closing Remarks for Day 1</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>16:00 - 17:30</span> </div> </div> <div class="w-9col"> <h4>Recepción de Bienvenida</h4> <h5>Welcome Reception with Exhibitors</h5> </div> </div> </div> </section> <section class="event-day"> <div class="sticky-heading"> <h2 data-epi-edit="EventDate">Thursday, May 15, 2025</h2> </div> <div class="content-area"> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:00 - 9:30</span> </div> </div> <div class="w-9col"> <h4>Desayuno Buffet</h4> <h5>Breakfast Buffet with Exhibitors </h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:30 - 9:35</span> </div> </div> <div class="w-9col"> <h4>Bienvenida Día 2</h4> <h5>Welcome to Day 2</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>9:35 - 10:20</span> </div> </div> <div class="w-9col"> <h4>Sesiones Educativas</h4> <h5>Education Session</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>10:20 - 11:05</span> </div> </div> <div class="w-9col"> <h4>Break para Café y Networking </h4> <h5>Coffee and Networking Break with Exhibitors</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:10 - 11:55</span> </div> </div> <div class="w-9col"> <h4>Sesiones Educativas</h4> <h5>Education Session</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>11:55 - 12:00</span> </div> </div> <div class="w-9col"> <h4>Clausura del evento</h4> <h5>Closing Conference Remarks</h5> </div> </div> <div class="container time-slot"> <div class="w-3col"> <div class="time"> <span>12:00 - 13:00</span> </div> </div> <div class="w-9col"> <h4>Break para Café y Networking </h4> <h5>Closing Networking Break with Exhibitors</h5> </div> </div> </div> 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14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li 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1.91999V1.91999Z" fill="#FFFFFF" /><path d="M11.9109 14.3247C11.9321 14.3492 11.9532 14.3745 11.9743 14.3999H12.5066C12.4773 14.0807 12.4736 13.7597 12.4955 13.4399H10.8623C11.2545 13.6802 11.6081 13.9785 11.9109 14.3247V14.3247Z" fill="#FFFFFF" /></svg> <span>Events</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/events/webinars/" target="" class="">Webinars</a> </li> <li class="menu-list-item"> <a href="/events/food-safety-training/" target="" class="">Food Safety Training</a> </li> <li class="menu-list-item"> <a href="/events/awards/" target="" class="">Awards</a> </li> </ul> </div> </div> </div> </div><div class="w-3col "> <div class="footer-panel column"> <div class="content-area"> <div class="menu-list"> <div class="menu-list-title"> <a href="/membership/" target="" class=""> <svg width="22" height="24" viewBox="0 0 22 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2492:11721)"><path d="M9.9836 18.4752C10.0757 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11.2286 11.1621C11.4646 11.3558 11.6261 11.6255 11.6856 11.925V11.925ZM14.7027 0.826751H16.4111C16.322 1.77784 15.8814 2.66152 15.1755 3.30516C14.4697 3.94879 13.5492 4.30614 12.5939 4.30737H11.4478C12.4748 3.43423 13.5841 2.66276 14.7601 2.0038C13.5062 2.09491 11.7403 3.21416 10.9915 3.74394C11.1956 2.91315 11.6719 2.17456 12.3445 1.64588C13.0171 1.1172 13.8472 0.828838 14.7027 0.826751V0.826751ZM5.98315 4.04496H7.23047C7.82473 4.04595 8.40339 4.23523 8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" 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22.3391 13.9639 22.1486C13.7858 21.9582 13.6486 21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a href="/who-we-are/board-of-directors/" 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