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class="megamenu-content" aria-hidden="true" aria-label="search" role="search"> <div data-react-component="HeaderSearch" data-props='{"placeholderText":"What are you looking for?","searchPageUrl":"/search","baseUrl":"https://www.freshproduce.com","staticRoots":[]}' class='subnav-container'></div> </div> </div> </div> </nav> </header> <main id="pageContent" class="page-wrapper" data-epi-type="content"> <section class="large-hero-banner default " data-epi-type="content"> <div class="container"> <div class="w-6col"> <div class="hero"> <H1 class='' data-epi-type = title>The Foundation for Fresh Produce</H1> <div class="hero-body"> <div class="rich-text"> <p>Growing a healthier world by changing the trajectory of human health</p></div> </div> <div class="cta"> <a class="score-button default GTMBUTTON" target="_blank" rel="noreferrer" title="Donate" href="https://my.freshproduce.com/OrderApi__campaign?id=a125b00000jeLexAAE&site=a0n5b00001BsN7ZAAV" > Donate </a> </div> </div> </div> <picture> <source srcset="/siteassets/images/foundation/foundation-hero.jpg/_croppings/seed-overlay-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/foundation/foundation-hero.jpg/_croppings/seed-overlay-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/foundation/foundation-hero.jpg" alt="" /> </picture> </div> </section> <section class="score-stripe default " style="background-color: #FFFFFF;" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text no-mt" data-epi-type="content"> <p>The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them. </p> <p>The Foundation focuses on improving the appeal of fruits and vegetables as an integral part of people’s diets, supporting solutions that provide easier fruit and vegetable access, nurturing passionate fruit and vegetable professionals, and scaling partner programs that strengthen our collective global impact. </p> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="background-color: #E7EFEF;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H3 class='' >Together with our partners and donors, we’re driving four outcomes to grow consumption:</H3> </div> <div class="content-area justify-center"> <div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/foundation/icons/foundation-boost-appeal-icon.png" alt="Circular orange icon with a white heart in the center." width="100" height="100" /></p> <p class="heading-four" style="text-align: center;">Boost Appeal</p> <p style="text-align: center;">Improving the appeal and driving the demand of fruits and vegetables.</p> </div> </div><div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/foundation/icons/foundation-improve-access-icon.png" alt="Icon of a shopping cart." width="125" height="100" /></p> <p class="heading-four" style="text-align: center;">Improve Access</p> <p style="text-align: center;">Removing barriers and improving access to fruits and vegetables.</p> </div> </div><div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/foundation/icons/foundation-nurture-pros-icon.png" alt="Icon of two "thought" bubbles. One of the bubbles has three dots indicating that someone is typing." width="131" height="100" /></p> <p class="heading-four" style="text-align: center;">Nurture Fruit & Vegetable Professionals</p> <p style="text-align: center;">Inspiring life-long fruit and vegetable champions.</p> </div> </div><div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/foundation/icons/foundation-scale-impact-icon.png" alt="Icon of one larger circle in the center connecting to multiple smaller circles. Each circle contains a representation of a human." width="107" height="100" /></p> <p class="heading-four" style="text-align: center;">Scale Partner Impact</p> <p style="text-align: center;">Strengthening our collective global impact.</p> </div> </div> </div> <div class="cta justify-center"> <a class="score-button secondary secondary secondary GTMBUTTON" target="_blank" rel="noreferrer" title="Learn More About What The Foundation is Doing" href="https://www.qgdigitalpublishing.com/publication/?i=837737&p=0&view=issueViewer" > Learn More About What The Foundation is Doing </a> </div> </div> </div> </section> <section class="score-stripe mb-md default " style="" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H3 class='' >Programs Driving Change</H3> </div> <div class="content-area justify-center"> <div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><a href="/siteassets/files/foundation/ffp-child-nutrition-education-network-participant-overview.pdf"><img src="/siteassets/images/foundation/stocksy-medium-1431546---network-cover-image-1474x982.jpg" alt="" width="1474" height="982" /></a></p> <h4>The Child Nutrition Education Network</h4> <p>A bold new initiative designed to connect and support organizations delivering fruit and vegetable education worldwide. <a href="/siteassets/files/foundation/ffp-child-nutrition-education-network-participant-overview.pdf">Learn more about The Network.</a></p> </div> </div><div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <h4><img src="/siteassets/images/foundation/theory-of-change-800x533--stocksy_txpcad00e32wu9400_medium_6502886.jpg" alt="" width="800" height="533" /></h4> <h4>Theory of Change: The Produce Industry's Commitment to Global Health</h4> <p>Discover The Foundation's vision for global health. <a href="/resources/advocacy/produce-industry-commitment-to-global-health/">Learn how we're advancing lifelong wellness</a> through fruits & vegetables via 6 levers for change & key partnerships.</p> </div> </div><div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><a href="https://fruitsandveggies.org/"><img src="/siteassets/images/foundation/fruitsandveggies-2025-relaunch-900x600.png" alt="" width="900" height="600" /></a></p> <h4>Fruitsandveggies.org</h4> <p>Fruitsandveggies.org is the ultimate fruit and veggie hub. It boosts appeal for fruits and vegetables by making them easy to enjoy. It is also an educational and resource hub for food and nutrition professionals. Visit fruitsandveggies.org <a href="https://fruitsandveggies.org/">Visit fruitsandveggies.org</a></p> </div> </div><div class=" w-3col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p><a href="/siteassets/files/foundation/produce-in-the-public-interest---foundation-for-fresh-produce-2024.pdf"><img src="/siteassets/images/foundation/pipi-white-paper.jpg" alt="Colorful fruits and vegetables with the text "The Power of Pull: Driving Fruit and Vegetable Consumption."" width="800" height="533" /></a></p> <h4><strong>The Power of Pull</strong></h4> <p>Learn about The Foundation's original framework of the top 18 drivers of fruit and vegetable consumption which shine a light on the most effective ways to increase consumption of fruits and vegetables. <a href="/siteassets/files/foundation/produce-in-the-public-interest---foundation-for-fresh-produce-2024.pdf">See the white paper.</a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe vertical-seeds " style="background-color: #ADE0BC;" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> </div> </div> </div> </section> <section class="simple-search-section"> <div data-react-component="SimpleSearchResultBlock" data-props='{"pageSize":9,"sortBy":1,"dateFilter":0,"defaultQuery":{"query":"","staticPageTypes":[106,85,64],"filteredCategories":[],"andedFacets":false,"staticCategories":["Foundation"],"staticRoots":[42949],"trackId":"","startDate":null},"viewType":"Grid","gridShowDescription":true,"baseUrl":"https://www.freshproduce.com","headingTitle":"Perspectives","headingDescription":null,"headingLevel":"H2","classSelections":"","searchBoxPlaceholder":null,"allowFilters":false,"noResultsMessage":null}' class=''></div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >Resources</H2> </div> <div class="content-area justify-center"> <div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p><a href="https://fruitsandveggies.org/wp-content/uploads/2025/12/Foundation-Fresh-Produce_Fruits-Vegetables-and-NCDs-White-Paper-2025.pdf"><img src="/siteassets/images/foundation/fruits-veg-and-ncds-2025-thumbnail.png" alt="" width="600" height="400" /></a></p> <p><a title="Fruits, Vegetables, and Human Health: Key Nutrients and Their Role in Chronic Diseases" href="https://fruitsandveggies.org/wp-content/uploads/2025/12/Foundation-Fresh-Produce_Fruits-Vegetables-and-NCDs-White-Paper-2025.pdf"><strong>Fruits, Vegetables, and Human Health: Key Nutrients and Their Role in Chronic Diseases</strong></a></p> <p>This white paper examines the critical importance of fruit and vegetable consumption in reducing the incidence and aiding the management of major CNDs, including hypertension, obesity, diabetes, cardiovascular diseases, cancer (overall and site-specific), chronic respiratory diseases, gastrointestinal disorders, and mental disorders.</p> <p> </p> </div> </div><div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p><a href="https://fruitsandveggies.org/wp-content/uploads/2025/12/Dietary-Guidelines-Around-the-World-a-Snapshot.pdf"><img src="/siteassets/images/foundation/global-dgas-thumbnail.png" alt="" width="600" height="400" /></a></p> <p><a title="Food-Based Dietary Guidelines Around The World: A Snapshot" href="https://fruitsandveggies.org/wp-content/uploads/2025/12/Dietary-Guidelines-Around-the-World-a-Snapshot.pdf"><strong>Food-Based Dietary Guidelines Around the World: A Snapshot</strong></a></p> <p>There are great variations in dietary guidelines around the world based on culture, resources available, specific dietary and public health challenges, and more. One thing that is consistent is daily intake of fruits and vegetables. </p> <p> </p> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="background-color: #EAF7EE;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H3 class='' >Support The Mission to Change The Trajectory of Human Health</H3> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body" style="text-align: center;"> </p> <p class="large-body" style="text-align: center;"><strong>Board of Directors</strong></p> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/jin-ju-wilder.jpg" class="" alt="Jin Ju Wilder" title="Jin Ju Wilder" loading="lazy" /> </div> <div class="caption"> <p class="name">Jin Ju Wilder</p> <div class="rich-text"> <p><strong>Foundation for Fresh Produce Chair</strong></p> <p>VP of Marketing &<br />Business Development<br />Vesta Foodservice</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/laura-himes-2025-bod.jpg" class="" alt="Laura Himes" title="Laura Himes" loading="lazy" /> </div> <div class="caption"> <p class="name">Laura Himes</p> <div class="rich-text"> <p><strong>Chair Elect</strong></p> <p>Vice President of Global Sourcing, Produce</p> <p>Walmart</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/dwight-ferguson.jpg" class="" alt="Dwight Ferguson" title="Dwight Ferguson" loading="lazy" /> </div> <div class="caption"> <p class="name">Dwight Ferguson</p> <div class="rich-text"> <p><strong>Past Chair</strong></p> <p>Board of Directors<br />Nourse Farms</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/april-porter.jpg" class="" loading="lazy" /> </div> <div class="caption"> <p class="name">April Porter</p> <div class="rich-text"> <p><strong>Secretary / Treasurer</strong></p> <p>President and Co-Owner<br />Noble Citrus<br />Partner - Crystal Beach Capital</p> </div> </div> </div> </div><div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body" style="text-align: center;"> </p> <p class="large-body" style="text-align: center;"><strong>At Large Members</strong></p> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/stacy-bates.jpg" class="" alt="Stacy Bates" title="Stacy Bates" loading="lazy" /> </div> <div class="caption"> <p class="name">Stacy Bates, RDE, CDE</p> <div class="rich-text"> <p>Director Nutrition<br />Wellness Strategy<br />HEB</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/steve-brazeel.jpg" class="" alt="Steve Brazeel" title="Steve Brazeel" loading="lazy" /> </div> <div class="caption"> <p class="name">Steve Brazeel</p> <div class="rich-text"> <p>CEO</p> <p>SunTerra, Elevated Foods, Project Food Box</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/inci-dannenberg.jpg" class="" alt="Inci Dannenberg " title="Inci Dannenberg " loading="lazy" /> </div> <div class="caption"> <p class="name">Inci Dannenberg</p> <div class="rich-text"> <p>President of Global Vegetable Seeds<br />Bayer Crop Science</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/nikki-ford.jpg" class="" loading="lazy" /> </div> <div class="caption"> <p class="name">Nikki Ford, PhD</p> <div class="rich-text"> <p>Director of Nutrition<br />Avocado Nutrition Center, Hass Avocado Board</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/eileen-hyde.jpg" class="" alt="Eileen Hyde headshot" title="Eileen Hyde headshot" loading="lazy" /> </div> <div class="caption"> <p class="name">Eileen Hyde</p> <div class="rich-text"> <p>Director of Strategic Giving<br />Vermont Foodbank</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/cedric-pauwels.jpg" class="" alt="Cedric Pauwels" title="Cedric Pauwels" loading="lazy" /> </div> <div class="caption"> <p class="name">Cedric Pauwels</p> <div class="rich-text"> <p>Communication &<br />Public Affairs Director<br />Greenyard</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/imke-van-gasselt.jpg" class="" alt="Imke van Gasselt" title="Imke van Gasselt" loading="lazy" /> </div> <div class="caption"> <p class="name">Imke van Gasselt</p> <div class="rich-text"> <p>VP Health and Sustainable Diets</p> <p>Ahold Delhaize</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/leslie-wada.jpg" class="" alt="Leslie Wada" title="Leslie Wada" loading="lazy" /> </div> <div class="caption"> <p class="name">Leslie Wada, PhD, RD</p> <div class="rich-text"> <p>Sr. Director of Nutrition and Health Research</p> <p>US Highbush Blueberry Council</p> </div> </div> </div> </div><div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/industry-hs/amy-yaroch.jpg" class="" alt="Amy Yaroch" title="Amy Yaroch" loading="lazy" /> </div> <div class="caption"> <p class="name">Amy Yaroch, PhD</p> <div class="rich-text"> <p>Executive Director<br />Center for Nutrition and Health Impact</p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="background-color: #FFFFFF;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >Support Our Mission</H2> </div> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p>Our vision is simple, yet ambitious. <strong>Grow a healthier world</strong>. Yet we cannot do this alone. </p> <p>People around the world can live their best lives when fruits and vegetables form the foundation of their daily diet. When donors like you invest in growing a healthier world by partnering with The Foundation for Fresh Produce, everything changes. </p> </div> </div> </div> <div class="cta justify-center"> <a class="score-button default GTMBUTTON" target="_blank" rel="noreferrer" title="Donate" href="https://my.freshproduce.com/OrderApi__campaign?id=a125b00000jeLexAAE&site=a0n5b00001BsN7ZAAV" > Donate </a> </div> </div> </div> </section> <section class="score-stripe default " style="background-color: #EAF7EE;" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/eboni-wall.png" class="" alt="Eboni Wall" title="Eboni Wall" loading="lazy" /> </div> <div class="caption"> <p class="name">Eboni Wall</p> <div class="rich-text"> <p>VP, Foundation & Strategic Partnerships</p> <p>International Fresh Produce Association</p> </div> <a 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14.5969 22.5946C14.3576 22.4909 14.1421 22.3391 13.9639 22.1486C13.7858 21.9582 13.6486 21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a 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