The Foundation for Fresh Produce

The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.

The Foundation focuses on improving the appeal of fruits and vegetables as an integral part of people’s diets, supporting solutions that provide easier fruit and vegetable access, nurturing passionate fruit and vegetable professionals, and scaling partner programs that strengthen our collective global impact.

Together with our partners and donors, we’re driving four outcomes to grow consumption:

Boost Appeal

Improving the appeal and driving the demand of fruits and vegetables.

Improve Access

Removing barriers and improving access to fruits and vegetables.

Nurture Fruit & Vegetable Professionals

Inspiring life-long fruit and vegetable champions.

Scale Partner Impact

Strengthening our collective global impact.

Learn More About What The Foundation is Doing

Programs Driving Change

Fruitsandveggies.org

This consumer-facing website is designed to drive appeal for fruits and vegetables. Rooted in behavioral research insights and consumer trends, fruitsandveggies.org serves as a go-to resource for recipes, fruit and vegetable information, and inspiration.

The Consumer Connection Conference

Every year The Foundation brings together produce industry marketers and consumer health and wellness influencers to learn and collaborate for increased fruit and vegetable consumption. Join us April 28 - April 30, 2025 in Dallas, TX

Produce For All Leadership Summit

The Foundation co-hosted the inaugural Summit in June 2024 with Partnership for a Healthier America. Discussion and insights shared among the 130 leaders from the business, public, nonprofit, and philanthropic sectors led to an actionable plan to double produce consumption in communities around the United States. See the plan.

K-12 School Breakfast Recipes

To assist school foodservice professionals in meeting new meal pattern requirements for added sugar limits, The Foundation partnered with the team at Healthy School Recipes to develop 10 new recipes specifically for K-12 settings with low amounts of added sugar. See the Recipes.

Produce in the Public Interest

As part of IFPA’s industry commitments coming out of the 2022 White House Conference on Hunger, Nutrition, & Health, The Foundation has developed a framework to track the top 18 drivers of produce consumption globally and discover the most effective ways to increase fruit and vegetable consumption. See the white paper.

2024 Foundation for Fresh Produce Supplement to The Packer

Learn about The Foundation’s work in 2024 towards driving four strategic outcomes to remove barriers that are preventing people from eating enough fruits and vegetables in this special supplement to The Packer. See the supplement.

Support The Mission to Change The Trajectory of Human Health

Board of Directors

Dwight Ferguson

FOUNDATION FOR FRESH PRODUCE CHAIR

President & CEO
California Agricultural Leadership Foundation

Jin Ju Wilder

Chair Elect

VP of Marketing &
Business Development
Vesta Foodservice

Alex DiNovo

Past Chair

President & COO

DNO Produce

April Porter

Secretary / Treasurer

President and Co-Owner
Noble Citrus
Partner - Crystal Beach Capital

At Large Members

CarrieAnn Arias

President and CEO

Pear Bureau Northwest

Stacy Bates, RDE, CDE

Director Nutrition
Wellness Strategy
HEB

Inci Dannenberg

President of Global Vegetable Seeds
Bayer Crop Science

Nikki Ford, PhD

Director of Nutrition
Avocado Nutrition Center, Hass Avocado Board

Bil Goldfield

Director Global Comms &
Marketing, Dole

Eileen Hyde

Senior Director, Community Resilience
Walmart Foundation Center

Jason Osborn

Director, Marketing
The Wonderful Company

Cedric Pauwels

Communication &
Public Affairs Director
Greenyard

Amy Yaroch, PhD

Executive Director
Center for Nutrition and Impact

Support Our Mission

Our vision is simple, yet ambitious. Grow a healthier world. Yet we cannot do this alone.

People around the world can live their best lives when fruits and vegetables form the foundation of their daily diet. When donors like you invest in growing a healthier world by partnering with The Foundation for Fresh Produce, everything changes.

Donate

Eboni Wall

Vice President, Consumer Foundation & Strategic Partnerships

Email Eboni Wall