The Foundation for Fresh Produce

The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.

The Foundation focuses on improving the appeal of fruits and vegetables as an integral part of people’s diets, supporting solutions that provide easier fruit and vegetable access, nurturing passionate fruit and vegetable professionals, and scaling partner programs that strengthen our collective global impact.

Together with our partners and donors, we’re driving four outcomes to grow consumption:

Boost Appeal

Improving the appeal and driving the demand of fruits and vegetables.

Improve Access

Removing barriers and improving access to fruits and vegetables.

Nurture Fruit & Vegetable Professionals

Inspiring life-long fruit and vegetable champions.

Scale Partner Impact

Strengthening our collective global impact.

Learn More About What The Foundation is Doing

Programs Driving Change

Fruitsandveggies.org Consumer’s One-Stop-Shop for All Things Fruits & Veggies!

Fruitsandveggies.org is the Foundation's consumer-facing website designed to inspire people to enjoy more fruits and vegetables every day. With recipes, expert articles, and a library of how to select, store, savor, and share all your favorite fruits and vegetables, direct consumers here for credible information and inspiration to increase consumption.

Ignite Your Marketing Game at The Consumer Connection Conference

Every produce marketer has their eyes – and their marketing – focused on the consumer. One industry conference has that same focus – The Consumer Connection Conference, brought to you by the Foundation for Fresh Produce. Join us April 28 - April 30, 2025 in Dallas, TX

Produce For All Leadership Summit Convenes in Washington, D.C.

Partnership for a Healthier America (PHA) and the Foundation for Fresh Produce co-hosted the first-ever Produce for All Leadership Summit in Washington DC, July 10, 2024. This invite-only event gathered 130 leaders from across the business, public, nonprofit, and philanthropic sectors to share knowledge and create an actionable plan to double produce consumption in communities around the United States.

Relive the Day

Race for a Healthier World 5K

The 5K Race For A Healthier World is on again this year! Save the date for Friday, October 18 and register now. We look forward to running with you in Atlanta!

Register now

Growing A Healthier World By Boosting Appeal for Fruits & Vegetables

We are committed to growing a healthier world by boosting the appeal for fruits and vegetables. Learn more about the work done in 2023 and how you can get involved!
A group of people enjoying a picnic in the part toast at a picnic table. The words: Growing a Healthier World by Boosting Appeal For Fruits & Vegetables is above their heads.

September is National Fruits & Veggies Month

September is National Fruits & Veggies Month, a time to elevate fruit and vegetable consumption to a national priority with one unified voice! Celebrate everyone’s favorite and most flavorful plants – fruits and veggies – and start planning your promotions today!

Learn more

A vibrant banner celebrating National Fruits & Veggies Month with an array of fresh produce including asparagus, berries, kiwi slices, bell pepper, and plums scattered on a white background, featuring a green logo stating ‘have a plant’ and text announcing ‘SEPTEMBER IS NATIONAL FRUITS & VEGGIES MONTH #NFVM2024 #haveaplant’.

Support The Mission to Change The Trajectory of Human Health

Board of Directors

Dwight Ferguson

FOUNDATION FOR FRESH PRODUCE CHAIR

President & CEO
California Agricultural Leadership Foundation

Jin Ju Wilder

Chair Elect

VP of Marketing &
Business Development
Vesta Foodservice

Alex DiNovo

Past Chair

President & COO

DNO Produce

April Porter

Secretary / Treasurer

President and Co-Owner
Noble Citrus
Partner - Crystal Beach Capital

At Large Members

CarrieAnn Arias

President and CEO

Pear Bureau Northwest

Stacy Bates, RDE, CDE

Director Nutrition
Wellness Strategy
HEB

Inci Dannenberg

President of Global Vegetable Seeds
Bayer Crop Science

Nikki Ford, PhD

Director of Nutrition
Avocado Nutrition Center, Hass Avocado Board

Bil Goldfield

Director Global Comms &
Marketing, Dole

Eileen Hyde

Senior Director, Community Resilience
Walmart Foundation Center

Jason Osborn

Director, Marketing
The Wonderful Company

Cedric Pauwels

Communication &
Public Affairs Director
Greenyard

Amy Yaroch, PhD

Executive Director
Center for Nutrition and Impact

Support Our Mission

Our vision is simple, yet ambitious. Grow a healthier world. Yet we cannot do this alone.

People around the world can live their best lives when fruits and vegetables form the foundation of their daily diet. When donors like you invest in growing a healthier world by partnering with The Foundation for Fresh Produce, everything changes.

Donate

Eboni Wall

Vice President, Consumer Foundation & Strategic Partnerships

Email Eboni Wall