2024 IFPA Impact Report

Energy & Passion Advance Our Priorities

Driven by the passion of our members and global partners, IFPA advanced health, tackled ag labor, championed sustainability, and more in 2024. Here are 10 of our most impactful successes.

Environment & Packaging: The Best of Both Worlds

Close-up of vine-ripened tomatoes with green stems and PLU stickers. We advocated globally for packaging to ensure regulations achieve environmental sustainability without compromising food safety and product quality.

Impact: We founded the Alliance for the Sustainable Packaging for Food Coalition, and the PLU sticker ban was halted.

Learn about the ban

Securing the Future of Kids' Nutrition

A basket of fresh produce next to a sign on a blue table. Our largest-ever ad campaign to support the U.S. WIC program launched in response to threats of defunding the program.

Impact: Lawmakers approved full funding including a $1 billion increase for fiscal year 2024.

Defend WIC

Bringing Flexibility to the AgWater Rule

An irrigation system watering a green crop field with mountains in the background. We fought for our members in the shaping of the new FDA Ag Water Rule, insisting on flexibility that enables fruit and vegetable growers to tackle the distinct risks of their environments.

Impact: FDA adopted our recommendations, transforming the original ag water regulation to make it clearer, simpler, and more practical to implement.

Get the details

The Fight for Fresh Goes to Court

Close-up of the U.S. Capitol dome with an American flag flying in front. We took decisive action, filing a lawsuit against the U.S. Department of Labor’s unconstitutional overreach and its direct assault on free speech under the H-2A program.

Impact: A U.S. District Court halted enforcement of a rule amending H-2A visa program regulations.

See the Lawsuit Progress

A Bold Blueprint for the Future

View of Earth from space with interconnected glowing lines over Europe and the Middle East. Our 2025-2027 strategic plan, announced at the Global Show, will steer the industry into the future by addressing top-level global issues, creating personalized member experiences and driving consumption through innovation.

Impact: A concise view of how to lead the industry to a vibrant future.

Watch the Announcement

You Belong Here

Farmer using thermometer technology maintaining agriculture growth farming greenhouse plants DE&I was a central focus across all our events, programs, and interactions. Food safety took up the charge, hosting two Spanish-language webinars that engaged 180 participants from seven countries.

Impact: A sense of belonging for current and future generations of industry professionals.

Embrace DEI

A Seat at the Table

UNFCCC logo We secured Observer status with the United Nations Framework Convention on Climate Change, giving us a powerful position to represent the industry in high-stakes climate negotiations.

Impact: We are leading the charge in driving solutions to climate-smart agriculture.

See the results

Driving Climate-Smart Agriculture on the Global Stage

Four people standing in front of a branded background with a large screen, all wearing business attire and name badges. We took center stage in the global conversation on climate-smart agriculture at the COP29 Conference in Baku, Azerbaijan.

Impact: We showcased our efforts—and those of our members—to slash greenhouse gas emissions, sequester carbon, and build lasting resilience to climate change.

IFPA VP of Sustainability, Tamara Muruetagoiena presents on a panel at COP29

See our Outcomes

Climate-Smart Grant Propels Growers Forward

People attending a conference in a wooden barn with a presentation in progress. The Climate-Smart Pilot Program has recruited 82 producers representing a wide variety of commodities and hosted two climate-smart field trials as part of the “A Vibrant Future,” program.

Impact: Producers are applying six climate-smart practices on 6,000+ acres to sequester carbon and enhance market value for climate-friendly produce.

Karen Ross, California Secretary of Agriculture at the IFPA Climate-Smart Field Day

Learn about the Initative

Unlocking the Future of the Supply Chain

A group of people wearing orange safety vests in a meeting, holding papers in a brightly lit room. The first annual Collabathon brought together key sectors of the supply chain to go beyond track-and-trace, exploring how data can drive transformative technologies.

Impact: A clear roadmap for 2025 was established, including a white paper on key insights and plans for future collaboration.

Participants engage in a hands-on activity at the Supply Chain of the Future Collabathon, improving real-world supply chain processes.

Supply Chain of the Future

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IFPA Annual Impact Report

Driving member prosperity for produce & floral

IFPA VP of Sustainability, Tamara Muruetagoiena presents on a panel at COP29

Karen Ross, California Secretary of Agriculture at the IFPA Climate-Smart Field Day

Participants engage in a hands-on activity at the Supply Chain of the Future Collabathon, improving real-world supply chain processes.

Are you an IFPA Member?