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class="page-wrapper" data-epi-type="content"> <section class="hero-banner "> <div class="container"> <div class="w-6col"> <div class="hero"> <p class="eyebrow"> <span>Floral</span></p> <h1>Grow Floral Sales in 2023</h1> <div class="hero-body"> <div class="rich-text"> <p>Floral marketers depend on consumer insights for business decisions around products, execution, and marketing. Today’s consumers are weary, and the floral industry is uniquely positioned to brighten their lives with the joy of fresh, using insights and suggestions from marketing and consumer experts.</p> <p>To help members keep up with wide-ranging marketing trends, IFPA compiled relevant tips in fall 2022 that offer tips for 2023 floral marketing. Tapping these experts, IFPA helps members better understand consumer attitudes and purchasing behaviors, especially during these changing societal and economic times. It is part of the full <a href="/resources/floral/">IFPA floral portfolio of resources</a>.</p></div> </div> <div class="call-to-action"> <a class="score-button tertiary tertiary tertiary GTMBUTTON" target="_self" rel="" title="Download Report" href="/siteassets/images/floral/22ifpa-floraltrendsarticle-v2.pdf" > Download Report </a> </div> </div> </div> <div class="w-6col" > <picture> <source srcset="/siteassets/images/floral/closeuppurplerose.jpg/_croppings/resource-detail-page-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/floral/closeuppurplerose.jpg/_croppings/resource-detail-page-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/floral/closeuppurplerose.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li 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22.7516H15.3551C15.0942 22.7518 14.8362 22.6984 14.5969 22.5946C14.3576 22.4909 14.1421 22.3391 13.9639 22.1486C13.7858 21.9582 13.6486 21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press 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