2024 Floral Industry Overview

Climate Change

Unpredictable weather extremes jeopardize crop quantity and quality stability.

OPPORTUNITY

Unpredictable weather extremes jeopardize crop quantity and quality stability.

Sustainable Packaging

New laws pose risk of shipments being detained at port if exporters are unaware.

OPPORTUNITY

Demonstrate meaningful and measurable progress towards sustainability targets.

Polarization

Social responsibility, political affiliation, and sustainability initiatives motivate consumers to purchase or recoil.

OPPORTUNITY

Getting the message right when discussing political, social, or sustainability issues, is important and may ultimately strengthen customer loyalty.

Transportation

The environmental impact of transporting cut flowers at refrigerated temperatures grows concern for consumers.

OPPORTUNITY

Consider biofuels and more sustainable air cargo solutions to provide growth potential while minimizing negative environmental impact.

Access to Labor

Declining fertility rates and decreasing international migration is slowing the U.S. population growth.

OPPORTUNITY

Find creative ways to combat labor issues.

“Despite challenges, the floral industry is poised for a decade of growth, with strategic shifts and innovations leading the way.” – Deb Zoellick

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IFPA’s Floral Industry Update Report

A review of the industry as well as opportunities for 2024

Climate Change

Sustainable Packaging

Polarization

Transportation

Access to Labor

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