Potted Plants Were the Top Seller, but the Late Thanksgiving Timing Affects Growth Numbers
Retail Floral Sales in the latest four and 52 weeks
Sales for the four weeks ending the December 1st came in just above $578 million. This was down 3.6% over the same four weeks in 2023. This reverses the positive results from the prior quad-week period.
STATE OF FLORAL
Floral Department |
Dollar Sales |
Dollar % Change vs. Year Ago |
Unit Sales |
Unit % Change vs. Year Ago |
4 weeks | $578.2M | -3.6% | 49.7M | -4.6% |
52 weeks | $9.5B | +4.2% | 908.2M | +1.0% |
Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 12/1/2024
Inflation Across Floral Segments.
The price per unit in the four-week period versus the same time period last year increased 1.1% across floral offerings. Potted plants and bulbs had above-average inflation, whereas the average price for roses decreased slightly.
TOP PERFORMING COMMODITIES
4 w.e 12/1/2024 | Price per unit | % Change vs. year ago |
Floral Department | $11.64 | +1.1% |
Potted Plants | $10.39 | +8.3% |
Bouquets | $13.24 | +0.9% |
Roses | $12.69 | -0.6% |
Arrangements | $29.91 | -1.1% |
Consumer bunch | $6.62 | +0.1% |
Holiday | $22.86 | -1.9% |
Outdoor plants | $7.99 | -16.8% |
Bulbs | $5.17 | +11.5 |
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