Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Fall Brings Mild Unit Pressure But Continued Dollar Gains for Floral

The Results for the Weeks Ending October 6, 2024.

Sales in the Southeast region, that was heavily impacted by hurricanes Helene and Milton, pulled down the average. Additionally, outdoor plant sales have been trending below last year’s levels.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$543.9M	+1.1%	51.4M	-2.6%
52 weeks	$9.4B	+4.7%	905.0M	+1.3%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 10/6/2024

Inflation Across Floral Segments.
The price per unit in the four-week period versus the same time period last year increased 3.7% across floral offerings. Potted and outdoor plants and bulbs had above-average inflation, whereas the average price for roses increased more moderately.

TOP PERFORMING COMMODITIES

4 w.e 10/6/2024	Price per unit	% Change vs. year ago
Floral Department	$10.59	+3.7%
Roses	$13.13	+0.7%
Bouquets	$12.97	+4.0%
Outdoor plant	$9.07	+6.0%
Consumer bunch	$6.50	+0.2%
Arrangements	$30.01/td>	-4.4%
Potted plant	$10.77	+9.0%
Bulb	$8.13	+12.2%
Holiday bouquets	$7.48	+10.6