Supermarket Floral Benchmarks Report

The supermarket floral department continues to drive sales for supermarkets. While dollar and unit growth have stabilized from the spike during the pandemic, the department is experiencing dollar sales growth and unit growth, according to Circana. This signals that even though consumers are dealing with financial struggles, flowers remain an important part of life.

The floral department reduced its gross margin to 46% and is keeping shrink at 9%. The floral department is 1.3% of store sales, up from 1.2% in 2023.

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Supermarket Floral Benchmarks

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