Valentine's Day 2025 was a phenomenal success for retailers, with 93% reporting that the day exceeded or met their expectations. Despite financial concerns, consumers prioritized gifting, leading to impressive sales in the floral sector. Our report dives deep into the factors that contributed to this success, including:
- Record Sales: Retailers achieved unprecedented sales, with 73% reporting that sales exceeded their expectations.
- Consumer Behavior: Learn how consumers braved inclement weather to purchase flowers, contributing to a stellar year with an expected record spend of US$27.5 billion.
- Top-Selling Items: Roses remained the top choice, followed by bouquets and arrangements.
- Challenges and Solutions: Understand the challenges faced, such as weather and supply chain delays, and how retailers overcame them
Why Download This Report?
- Uncover Key Insights: Get the inside scoop on consumer behavior and market trends.
- Boost Your Sales: Learn actionable strategies that led to record-breaking sales.
- Expert Advice: Gain valuable tips from industry leaders.
Don't miss out on this valuable resource!
Equip yourself with the knowledge to replicate this success in your business.