How Marketing Can Enhance the Sales / Buying Relationship

Learn from produce sales and marketing pros, alongside retailers, in this session on “Collaboration Best Practices.”

Insights from Experts: Discover how to execute marketing programs effectively.
Beyond Retail Buyers: Explore the broader produce relationship landscape.
Marketing Magic: Learn how involving marketing can boost consumer engagement and drive sales.

The IFPA Marketing Webinar Series serves as part of IFPA’s commitment to enrich professionals with resources and tools to enhance their skills, all with the goal of ultimately increasing produce and floral consumption and sales. Through this series, members within the marketing and communications profession throughout the supply chain will be able to glean insights to help advance their business goals, as well as engagement strategies that elevate their role within the broader industry, and among key stakeholders and consumers.

Moderator

Elena Hernandez
Director of Global Marketing Insights
Sun World International

Panelist

Kim St George
VP Sales West
Dole Fresh Vegetables

Panelist

Tristan Simpson
Founder + CEO
tristan michele marketing

Panelist

Jonathan Mancuso
Sr. Manager Partnership Marketing
Giant Eagle

Panelist

Mike O’Brien
President, O’Brien Innovations
Executive Committee Member, Monterey Mushrooms
Former VP of Produce & Floral, Schnuck Markets
Retired VP of Sales & Business Development, Monterey Mushrooms

How Marketing can enhance the Sales / Buying Relationship

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