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Busting Series Part 3</span> </a> <meta itemProp="position" content="4" /> </li> </ol> </div> </div> </section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="content-spot-section"> <div class="container"> <div class="centered"> <!-- fixed --> <div class="score-content-spot rich-text " data-epi-type="content"> <h3>The final webinar of IFPA ANZ's Marketing Myth Busting Series with Matthew Crouch, Cofounder of Soto Group.</h3> <p>This session will shine a light on how your marketing can be built to serve campaigns at home and abroad. Join Brand & Digital Expert Matthew Crouch as he presents current marketing trends and tactics being deployed in the FMCG space across A&NZ, SE Asia and China. Learn the art of cherry-picking and road mapping your campaign toolbox.</p> <ul> <li>Campaign Toolbox Overview</li> <li>Current Domestic Marketing Trends (A&NZ)</li> <li>Rising O/S Marketing Trends</li> <li>Building Versatile Content</li> <li>The Art of Campaign Cherry Picking</li> </ul> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="brightcove-video brightcove-BrfK9y0jZ "> <video-js data-video-id="6309981428112" data-account="1905768963001" data-player="BrfK9y0jZ" data-embed="default" controls="" class="vjs-fluid"></video-js> <script src="//players.brightcove.net/1905768963001/BrfK9y0jZ_default/index.min.js"> </script> </div> </div> </div> </div> </div> </section> <section class="resource-slider color-orange"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2>Related Resources</h2> </div> <div class="content-area"> <div data-react-component="RelatedSlider" data-props='{"url":"https://www.freshproduce.com","pageId":"22292","genericCardTitle":null,"genericCardCta":null,"genericCardUrl":null}' class=''></div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Article","name":"Marketing Myth Busting: Serving Campaigns at Home \u0026 Abroad","description":"This webinar shines a light on how your marketing can be built to serve campaigns at home and abroad. 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6.35152 24.6633 7.06091 23.0992 7.75486C18.5658 9.76619 17.5266 9.84537 17.3161 9.82163C15.7093 9.64076 8.76826 7.67679 8.69833 7.65697C8.61325 7.63287 8.5236 7.62991 8.43712 7.64835C8.35064 7.6668 8.26995 7.70609 8.20202 7.76283L2.13036 12.8354C1.77707 12.2734 1.50959 11.6616 1.33679 11.0202C1.15386 10.3319 1.07082 9.62066 1.09024 8.90855V8.90855Z" fill="#FFFFFF" /><path d="M14.4404 21.3343C14.4494 21.4144 14.476 21.4915 14.5184 21.56C14.5607 21.6285 14.6176 21.6868 14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 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5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> <li class="menu-list-item"> <a href="/membership/the-food-safety--advocacy-fund/" target="" class="">The Food Safety & Advocacy Fund</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/who-we-are/" target="" class=""> <svg width="34" height="24" viewBox="0 0 34 24" 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12.8655 10.6718 12.816 10.2157 12.6271C9.75965 12.4382 9.36984 12.1183 9.09559 11.7079C8.82134 11.2974 8.67496 10.8149 8.67496 10.3212C8.67572 9.65952 8.93892 9.02512 9.40683 8.55722C9.87473 8.08931 10.5091 7.82611 11.1708 7.82535Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2516:11960"><rect width="24.0822" height="24" fill="white" /></clipPath></defs></svg> <span>My Account</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/sitemap/" target="" class="">Sitemap</a> </li> <li class="menu-list-item"> <a href="/accessibility/" target="" class="">Accessibility</a> </li> <li class="menu-list-item"> <a href="/privacy-policy/" target="" class="">Privacy Policy</a> </li> <li class="menu-list-item"> <a href="/terms-and-conditions/" target="" class="">Terms and Conditions</a> </li> <div class="score-content-spot rich-text " data-epi-type="content"> <p> </p> <p>P.O. 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