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class="page-wrapper" data-epi-type="content"> <section class="hero-banner "> <div class="container"> <div class="w-6col"> <div class="hero"> <p class="eyebrow"> <span>Retail</span></p> <h1>Opportunity exists to boost market share for fresh fruits and vegetables in snacks</h1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">Snacks are chosen for benefits like nutrition or energy. Significant growth can occur by creating emotional drivers for choosing fruits and vegetables.</h2></div> </div> </div> </div> <div class="w-6col" > <picture> <source srcset="/siteassets/images/retail/fresh-snack.jpg/_croppings/resource-detail-page-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/retail/fresh-snack.jpg/_croppings/resource-detail-page-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/retail/fresh-snack.jpg" alt="" /> </picture> </div> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/" itemProp="item"> <span itemProp="name">IFPA Home</span> </a> <meta itemProp="position" content="1" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/resources/" itemProp="item"> <span itemProp="name">Resources</span> </a> <meta itemProp="position" content="2" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/resources/retail/" itemProp="item"> <span itemProp="name">Retail</span> </a> <meta itemProp="position" content="3" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/resources/retail/snacking/" itemProp="item"> <span itemProp="name">Snacking</span> </a> <meta itemProp="position" content="4" /> </li> </ol> </div> </div> </section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #ADE0BC;" data-epi-type="content"> <p class="heading-three" style="text-align: center;">Full report only available to IFPA members.<br />Please sign in to access the report</p> <p class="heading-four" style="text-align: center;"> </p> <center> <a class="score-button tertiary tertiary tertiary GTMBUTTON" target="_self" rel="" title="Sign In" href="/login/" > Sign In </a> </center> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-lg default " style="background-color: #FEF3E4;" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #FFD788;" data-epi-type="content"> <p class="heading-three heading-two"><img style="float: left;" src="/siteassets/images/retail/child-with-pepper-glasses.jpg" alt="Girl having fun with food vegetables in the kitchen by holding up two slices of red pepper up as eyeglasses." width="453" height="325" /><br />10 is the average age kids start cooking with their parents in the US.</p> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p class="heading-three" style="text-align: center;"><br />Snacks are already chosen for functional benefits, such as nutrition or energy, which is great for fruits and vegetables.</p> <p> </p> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p class="heading-three" style="text-align: center;"><br />Significant growth can occur if consumers also create an emotional connection to fruits and veggies.</p> <p> </p> </div> </div><div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #FFD788;" data-epi-type="content"> <p class="heading-three heading-two"><img style="float: left;" src="/siteassets/images/retail/woman-snacking-healthy.jpg" alt="Closeup of woman's hands holding a cup with organic yogurt with oats and cherries." width="453" height="302" /><br />Adults are replacing meals with snacks on a regular basis.</p> </div> </div> </div> </div> </div> </section> <section class="resource-slider color-orange"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2>Related Resources</h2> </div> <div class="content-area"> <div data-react-component="RelatedSlider" data-props='{"url":"https://www.freshproduce.com","pageId":"41910","genericCardTitle":null,"genericCardCta":null,"genericCardUrl":null}' class=''></div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Article","name":"Opportunity Exists to Boost Market Share for Fresh Fruits and Vegetables in Snacks","description":"Snacks are chosen for benefits like nutrition or energy. 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6.35152 24.6633 7.06091 23.0992 7.75486C18.5658 9.76619 17.5266 9.84537 17.3161 9.82163C15.7093 9.64076 8.76826 7.67679 8.69833 7.65697C8.61325 7.63287 8.5236 7.62991 8.43712 7.64835C8.35064 7.6668 8.26995 7.70609 8.20202 7.76283L2.13036 12.8354C1.77707 12.2734 1.50959 11.6616 1.33679 11.0202C1.15386 10.3319 1.07082 9.62066 1.09024 8.90855V8.90855Z" fill="#FFFFFF" /><path d="M14.4404 21.3343C14.4494 21.4144 14.476 21.4915 14.5184 21.56C14.5607 21.6285 14.6176 21.6868 14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/advocacy/priority-issues/" target="" class="">Priority Issues</a> </li> <li class="menu-list-item"> <a href="/advocacy/freshpac/" target="" class="">FreshPAC</a> </li> <li class="menu-list-item"> <a href="/advocacy/grassroots/" target="" class="">Advocacy Action Network</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/events/" target="" class=""> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path 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5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> <li class="menu-list-item"> <a href="/membership/the-food-safety--advocacy-fund/" target="" class="">The Food Safety & Advocacy Fund</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/who-we-are/" target="" class=""> <svg width="34" height="24" viewBox="0 0 34 24" 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12.8655 10.6718 12.816 10.2157 12.6271C9.75965 12.4382 9.36984 12.1183 9.09559 11.7079C8.82134 11.2974 8.67496 10.8149 8.67496 10.3212C8.67572 9.65952 8.93892 9.02512 9.40683 8.55722C9.87473 8.08931 10.5091 7.82611 11.1708 7.82535Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2516:11960"><rect width="24.0822" height="24" fill="white" /></clipPath></defs></svg> <span>My Account</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/sitemap/" target="" class="">Sitemap</a> </li> <li class="menu-list-item"> <a href="/accessibility/" target="" class="">Accessibility</a> </li> <li class="menu-list-item"> <a href="/privacy-policy/" target="" class="">Privacy Policy</a> </li> <li class="menu-list-item"> <a href="/terms-and-conditions/" target="" class="">Terms and Conditions</a> </li> <div class="score-content-spot rich-text " data-epi-type="content"> <p> </p> <p>P.O. 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