One Last Show

October 20, 2022

It is bittersweet, knowing that this week will be my last big show before my retirement. After 20 years of Fresh Summits and Floral Conferences and the Floral Receptions, it’s hard to believe that this will be my last one!

There will be time for me to reflect on this soon, but for now, I’m excited. After the last two years of not being able to see our industry in person in October, I’m thrilled that we’ll be coming together in Orlando this week.

I’m looking forward to connecting with our engaged volunteer leaders at the Floral Committee meeting on Wednesday, where industry leaders will help chart the course for floral going into next year. While we work hard to determine the next person to fill the Floral role here at IFPA, the conversations and contributions from our volunteer leaders have an incredible influence on the association’s work and goals for the segment.

Additionally, I cannot wait for Friday night’s Floral Enchanted Biergarten Reception, held in room 304 E-H. If you haven’t been before, the Floral Reception is famous for its style, energy, and the announcement of the annual winner of the Floral Marketer of the Year Award. We have gotten creative over the past few years, announcing our winners virtually, but I am thrilled to finally be back in person sharing in a celebration for the person you all have nominated and chosen to represent the best of Floral this year. If you have not yet, RSVP now!

Lastly, I’m looking forward to walking the show floor and connecting with all of you. If you’ll be in Orlando, let’s connect and share a toast to the future of Floral which I know will be very, very bright.

Becky Roberts

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