Floral Update: Spreading Joy with Yellow Blooms

August 27, 2024

Want to boost your floral sales? Think Yellow! At 60+, I just discovered this trend, and it’s huge. Yellow flowers and plants are a hit in South America, Latin America, and Mexico, and it’s spreading fast. Let’s get the word out, especially to the younger crowd—this is a global opportunity to spread joy!

It all started in Argentina with the 2004 series “Floricenta,” a Cinderella story about a domestic worker aspiring to be a famous singer. When she achieves her dream, one of her songs involves receiving yellow flowers from her love. On March 21 and September 21, the first days of spring in different hemispheres, sales of yellow flowers and plants skyrocket. The younger generation, avid social media users, have made this a sell-out event twice a year.

Yellow flowers carry many meanings:

Lifelong commitment: To some, receiving yellow flowers means the giver wants to spend their life with you.

Welcoming spring: Yellow flowers are a vibrant symbol of the new season.

Friendship: The color yellow strongly symbolizes friendship.

National Flower Day: March 21st is also National Flower Day, adding another reason to celebrate with yellow blooms.

Spreading happiness and positivity: Giving yellow flowers to loved ones and even strangers can spread joy and positivity.

Celebration of Happiness Day: Yellow flowers are perfect for celebrating happiness and spreading smiles.

Why not get involved in this trend to spread love, happiness, friendship, and positivity? I’d love to hear from you if you’re already participating and how well it’s working for you. Spreading joy is what we all do in this industry, and this is a fantastic opportunity to do just that. Let’s get out there and spread it like butter—everywhere!

Live Streaming Sales: This is something new for me, but in some parts of the world, live streaming is used to sell flowers and plants quickly. For example, if a wholesaler has a surplus of red roses, they can sell them live, talking about the flowers until online orders come in and the stock is gone. This method could work great for truckload sales of tropical plants or summer roses, creating a buying frenzy without leaving Miami. I read about someone selling 10,000 items per day this way. This concept sounds amazing, and I’d love to hear if anyone is doing this.

How to Get Along with a Buyer: This could be a best-seller, but it’s really quite simple. Buyers are under a lot of pressure to get the right products at the right time, in the right color and quantity, for all their stores. Then they have to sell it and do it all over again. Some buyers use Excel to calculate their needs down to the flower, while others rely on past years’ data to improve their forecasts. Either way, they have a lot going on, and calls can throw them off. As a former buyer, I found that brief, to-the-point emails were the best way to communicate. Phone calls should be reserved for urgent matters. Don’t waste their time with chit-chat; it’s a business, and every moment counts.

Here are some tips for working with buyers:

Be brief and to the point: Keep your communications concise.

Reserve calls for urgent issues: Use email for non-urgent matters so buyers can read them at their convenience.

Provide value statements: Help buyers by showing the value proposition, ensuring quality, the right colors, and the best-selling flowers.

Always be honest: If there’s an issue, like a shipment that got warm, be upfront about it. It’s easier to fix problems before they reach the stores.

Check out our replay of the webinar, Petals on the Move: Navigating Routes to Sustainable Transportation. This is a great example of how the industry is working together to help save on costs, enhance sustainability and solve some of our most persistent challenges.

I hope you had a successful summer with our Summer Flower Opportunities like Girlfriends Day. We’ll gather data and share it with the Floral Committee on October 17th from 2:45 to 5:45 at the Convention Center. Hope to see you there!

Floral Update: Spreading Joy with Yellow Blooms - A Floral Sales Opportunity

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