The Floral Conference Blooms into a National Showcase for Buyers and Breeders

February 5, 2025

Washington, DC – The International Fresh Produce Association (IFPA) is thrilled to announce the continued growth and success of The Floral Conference, which has blossomed from a regional networking event into a cornerstone of the floral industry calendar. Now a national anchor event, the conference attracts top buyers, growers, breeders and industry leaders from across the country, fostering connections and shaping the future of the floral industry.

With its growing national footprint, The Floral Conference is poised to remain an essential gathering for industry professionals. This year’s event will take place on Feb. 24-26 in Miami, and registration is now open. Attending retail buyers for this year include Albertsons Companies, Aldi, Harris Teeter, H-E-B, Spartan Nash and many more, ensuring a vibrant and impactful experience for all. Additionally, the Breeder Showcase will offer attendees exclusive access to unique and inspiring plant varieties from top flower breeders around the world.

“This event has evolved into a powerful platform for innovation, collaboration and growth,” said Miriam Wolk, Chief Membership Officer at IFPA. “This year’s conference underscores the momentum we’ve built and the value we deliver to our members and the industry at large. We’re bringing the best minds in floral to one place, and the impact will resonate throughout the year.”

The Floral Conference’s expansion mirrors the diverse and dynamic nature of the floral industry. In recent years, the event has attracted attendees from top regions known for floral excellence, including California and Florida. The participation of key markets ensures that attendees benefit from a comprehensive view of trends, challenges and opportunities across the supply chain.

This year, the conference will feature:

An Unparalleled Lineup of Buyers and Breeders: Attendees will include representatives from major retail chains and 24 innovative breeding companies from around the globe, offering a unique platform for building strategic partnerships.
Cutting-Edge Insights: Sessions on the state of floral, sustainability, consumer trends and technology adoption will be led by industry thought leaders.
Networking Opportunities: Breakout sessions, the Breeder Showcase and one-on-one meetings will be designed to maximize connections.

The Floral Conference has consistently delivered value to attendees, providing actionable insights and fostering impactful relationships. In 2024, The Floral Conference – Anaheim experienced a 17.2% increase in total registrations from the previous year, with attendees reporting significant business growth because of connections made during the conference.

“This event has been instrumental in connecting us with breeders who understand the unique needs of our market,” said Laura Perkins, VP, National Floral Merchandising at Albertsons Cos. “The relationships we’ve cultivated here extend beyond mere transactions. They’re collaborations that enable us to deliver innovative, high-quality products to our customers. Every year, we leave The Floral Conference inspired with fresh ideas, strengthened partnerships and a clearer vision for staying ahead in a competitive industry.”

Please visit the IFPA website for more information or to register for The Floral Conference.

The Floral Conference Blooms into a National Showcase for Buyers and Breeders

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