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</div> </div> <picture> <source srcset="/siteassets/images/homepage/staticwebherov2.jpg/_croppings/video-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/homepage/staticwebherov2.jpg/_croppings/video-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/homepage/staticwebherov2.jpg" alt="" /> </picture> <div class="video-container js-hide-on-load" style="display: none"> <div class="brightcove-video brightcove-6lsObkLgU "> <video-js data-video-id="6362108549112" data-account="1905768963001" data-player="6lsObkLgU" data-embed="default" controls="" id="bc-6362108549112" class="vjs-fluid" autoplay loop muted></video-js> <script src="//players.brightcove.net/1905768963001/6lsObkLgU_default/index.min.js"> </script> </div> </div> <div class="play-pause-button button-wrapper"> <a href="#" class="score-button video-controls js-button" target="_self" aria-label="Toggle Video Play / Pause"></a> </div> </div> </section> <section class="score-stripe no-mt default " style="background-color: #E89D3B;" > <div class="container"> <div class="w-full"> <div class="section-header text-right"> <H2 class='' >Fresh Produce for a Healthier America</H2> </div> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p class="large-body">Explore IFPA's key policy recommendations to the MAHA Commission, advocating for increased fruit & vegetable consumption, improved nutrition clarity, and systemic health reforms for a healthier America.</p> <p><a class="large-body-link" href="/advocacy/fresh-produce-for-a-healthier-america/">Learn More</a></p> </div> </div><div class=" w-4col"> <img src="/siteassets/images/advocacy/maha/25-ifpa-maha-campaign-1200x628-copays-carrots-v1.jpg" alt="A mix of overlapping U.S. $100 bills and fresh carrots, with text overlay discussing co-pays and health." title="A mix of overlapping U.S. $100 bills and fresh carrots, with text overlay discussing co-pays and health." loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/advocacy/maha/25-ifpa-maha-campaign-1200x628-fsas-frisee-v1.jpg" alt="Image of a hand holding a card by a card reader, with text about frisée and wellness, alongside fresh greens." title="Image of a hand holding a card by a card reader, with text about frisée and wellness, alongside fresh greens." loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/advocacy/maha/25-ifpa-maha-campaign-1200x628-pharmacy-farm-v1.jpg" alt="A hand reaching for a pill bottle on a shelf above a hand picking a red apple from a tree." title="A hand reaching for a pill bottle on a shelf above a hand picking a red apple from a tree." loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/advocacy/maha/25-ifpa-maha-campaign-1200x628-supplements-succotash-v1.jpg" alt="Image contrasting supplements with succotash and text about the importance of fruits and vegetables." title="Image contrasting supplements with succotash and text about the importance of fruits and vegetables." loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/advocacy/maha/25-ifpa-maha-campaign-1200x628-wearables-watermelons-v1.jpg" alt="Divided image with text about watermelons and health, a smartwatch displaying a heart rate, and sliced watermelon." title="Divided image with text about watermelons and health, a smartwatch displaying a heart rate, and sliced watermelon." loading="lazy" /> </div><div class=" w-8col"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <p class="large-body">IFPA’s policy recommendations to the MAHA Commission reinforce a commitment to reducing diet-related diseases and improving public health nationwide.</p> <p><a class="large-body-link" href="/advocacy/fresh-produce-for-a-healthier-america/">Learn More</a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-md default " style="" > <div class="container"> <div class="w-full"> <div class="section-header text-left"> <H2 class='' >Coming Together with Purpose</H2> </div> <div class="content-area justify-center"> <div class=" w-6col feature"> <div class="promo-tile-feature"> <div class="image-wrapper"> <img src="https://www.freshproduce.com/siteassets/images/events/global-produce-and-floral-show/2025/mobile-hero-2025v3.jpg/_croppings/event-landing-page-feature.jpg" loading="lazy" /> </div> <div class="caption"> <p class="caption-title">The Global Produce & Floral Show</p> <p class="caption-body"> Meet the entire fresh produce and floral supply chain, make lasting connections and reconnect with peers at The Global Fresh Produce & Floral Show. </p> <a class="score-button secondary " target="" href="/events/the-global-produce-and-floral-show/"> Learn more </a> </div> </div> </div><div class=" w-6col feature"> <div class="promo-tile-feature"> <div class="image-wrapper"> <img src="https://www.freshproduce.com/siteassets/images/events/emerging-leaders/elp-hero.jpg/_croppings/event-landing-page-feature.jpg" alt="Tucson skyline with mountain" loading="lazy" /> </div> <div class="caption"> <p class="caption-title">Emerging Leaders Program</p> <p class="caption-body"> The IFPA Emerging Leaders Program prepares high-potential leaders from all segments of the fresh produce and floral supply chains for future leadership roles. </p> <a class="score-button secondary " target="" href="/events/Emerging-Leaders-Program/"> Learn More </a> </div> </div> </div> </div> <div class="cta justify-center"> <a class="score-button secondary secondary secondary GTMBUTTON" target="_self" rel="" title="View All Events" href="/events/" > View All Events </a> </div> </div> </div> </section> <section class="score-stripe no-mt default " style="background-color: #E3EEEA;" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " data-epi-type="content"> <h3><img style="float: left;" src="/siteassets/images/global-trade/containers-stacked.jpg" alt="A stack of red, blue, and white shipping containers in a yard, seen behind a blurry chain-link fence, under a blue sky." width="400" height="267" />Tariff Resources</h3> <p>Stay updated on tariff policies and regulations with IFPA resources. Access guidance documents, webinars, consultations and regulatory updates to manage your obligations.</p> <p><a href="/resources/international-trade/tariff-resources/">Learn More</a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="title"><img src="/siteassets/images/consumer-trends/mom-and-daughter-shopping.jpg" alt="A woman on the phone pushes a shopping cart in a supermarket, with a child reaching for a yellow bell pepper." width="599" height="400" /><strong>Unlock insights into </strong><strong>Consumer Trends for 2025!</strong></p> <p>Download "The State of the Consumer 2025" report now and stay ahead with key trends and data. Visit our page to get the full report!</p> <a class="score-button seed-link seed-link seed-link GTMBUTTON" target="_self" rel="" title="Learn More" href="/siteassets/files/consumer-trends/the-state-of-the-consumer-2025.pdf" > Learn More </a> </div> </div><div class=" w-6col"> <div class="tile color-mint promo-tile-automatic "> <div class="image-wrapper bg-mint"> <img src="https://www.freshproduce.com/siteassets/images/produce-consumption/charts-and-pencil.jpg/_croppings/generic-page-grid.jpg" alt="A yellow pencil and calculator sitting on top of a print out of a bar chart and pie chart displaying data by month." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Commodities</span></p> <p class="title">Produce Consumption Data</p> <p class="description"> Find comprehensive retail sales reporting from Circana for organic and conventional fruits and vegetables, and household data, exclusively for IFPA members. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/Commodities/"> Learn More </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-sm default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> </div> </div> </div> </section> <section class="score-stripe mb-lg default color-agave" style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-start"> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> </div> </div> </div> </section> <section class="score-stripe mb-md default " style="background-color: #EAF7EE;" > <div class="container"> <div class="w-full"> <div class="section-header text-left"> <H3 class='' >Take Action</H3> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text mb-lg" data-epi-type="content"> <a href="/advocacy/"><img style="border: solid 1px #000;" src="/siteassets/images/advocacy/exploreadvocacy.jpg" alt="" width="1796" height="571" /></a> <p> </p> </div> </div><div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p><a href="/foundation/"><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/ads/foundation-ad-v2.jpg" alt="Image of a child eating fruit with "GROWING A HEALTHIER WORLD" and "JOIN US" text." width="1500" height="526" /></a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-md default " style="background-color: #FFFFFF; background-image:url('/siteassets/images/events/produce-leadership-dev/cloud-bg6.png');" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H3 class='' >Take Your Produce & Floral Career to the Next Level</H3> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text mb-sm" data-epi-type="content"> <p><a href="/events/produce-leadership-development/?utm_source=HomePage&utm_medium=IFPA&utm_campaign=LeadershipDev&utm_id=InternalPromo"><img style="display: block; margin-left: auto; margin-right: auto; border: solid 2px #666;" src="/siteassets/images/events/produce-leadership-dev/23ifpa-leadershipgame-generic-1000x400-v2.gif" alt="" width="1000" height="400" /></a></p> </div> </div> </div> <div class="cta justify-center"> <a class="score-button mb-lg tertiary tertiary tertiary GTMBUTTON" target="_self" rel="" title="Advance Your Leadership Potential" href="/events/produce-leadership-development/?utm_source=HomePage&utm_medium=IFPA&utm_campaign=LeadershipDev&utm_id=InternalPromo" > Advance Your Leadership Potential </a> </div> </div> </div> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='tabanchor'>tab-anchor</span> </section> <section class="offset-animated-tabset no-mt mb-md"> <div class="container"> <div class="tabset"> <!-- Nav tabs & Content --> <div class="tab-buttons-wrapper"> <div class="slider"></div> <div class="heading"> <span>Our Mission</span> </div> <div data-epi-edit="TabPanels"> <button type="button" aria-hidden="false" class="tab-button color-mint active" data-id="tab1"> <span class="title">Advocate</span> </button> <div class="rich-text"> <p>We lead and drive change for our members and the produce and floral industry on the national and global stage. We create beneficial changes through action. </p> </div> <button type="button" aria-hidden="false" class="tab-button color-mint " data-id="tab2"> <span class="title">Connect</span> </button> <div class="rich-text"> <p>We connect individuals and organizations with ideas and data, and with each other, across the supply chain and across the globe.</p> <p><a href="/events/">Learn More</a></p> </div> <button type="button" aria-hidden="false" class="tab-button color-mint " data-id="tab3"> <span class="title">Guide</span> </button> <div class="rich-text"> <p>We educate, spread insight and experience, spark dialogue and share solutions. We keep a pulse on important trends and solutions across the world, both inside and outside our industry.</p> </div> </div> </div> <!-- Tab Images --> <div class="tab-content"> <div class="content active" id="tab1"> <picture> <source srcset="/siteassets/images/homepage/advocate-2025-bg.jpg/_croppings/vertical-tab-panel-offset-desktop.jpg" media="(min-width: 768px)" /> <source srcset="/siteassets/images/homepage/advocate-2025-bg.jpg/_croppings/vertical-tab-panel-offset-mobile.jpg" media="(max-width: 767px)" /> <img src="/siteassets/images/homepage/advocate-2025-bg.jpg" alt="" /> </picture> </div> <div class="content " id="tab2"> <picture> <source srcset="/siteassets/images/homepage/connect-2025.jpg/_croppings/vertical-tab-panel-offset-desktop.jpg" media="(min-width: 768px)" /> <source srcset="/siteassets/images/homepage/connect-2025.jpg/_croppings/vertical-tab-panel-offset-mobile.jpg" media="(max-width: 767px)" /> <img src="/siteassets/images/homepage/connect-2025.jpg" alt="" /> </picture> </div> <div class="content " id="tab3"> <picture> <source srcset="/siteassets/images/homepage/guide-2025.jpg/_croppings/vertical-tab-panel-offset-desktop.jpg" media="(min-width: 768px)" /> <source srcset="/siteassets/images/homepage/guide-2025.jpg/_croppings/vertical-tab-panel-offset-mobile.jpg" media="(max-width: 767px)" /> <img src="/siteassets/images/homepage/guide-2025.jpg" alt="" /> </picture> </div> </div> </div> </div> </section> <div class="score-content-spot rich-text " data-epi-type="content"> <h3 style="text-align: center;">Popular Resources</h3> </div> <section class="resource-slider no-mt accent-25 color-mint"> <div class="container"> <div class="w-full"> <div class="content-area"> <div data-react-component="CuratedSlider" data-props='{"results":[{"id":12987,"url":"/resources/technology/fresh-field-catalyst/","tileDescription":"The Fresh Field Catalyst technology accelerator brings new technology from startups, other industries or verticals to the produce industry.","tileTitle":"Fresh Field Catalyst: An IFPA Technology Accelerator","tileCtaText":"Learn More","tileAltText":"Tech concept of a man looking into virtual reality goggles. 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logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/queens-bouquest-network.jpg","imgAlt":"Queens Bouquet Network logo","imgTitle":"Queens Bouquet Network logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/sunset-logo.jpg","imgAlt":"Sunset logo","imgTitle":"Sunset logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/copeland-formerly-emerson.jpg","imgAlt":"Copeland logo","imgTitle":"Copeland logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/allen-lund.jpg","imgAlt":"Allen Lund logo","imgTitle":"Allen Lund logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/nature-sweet-logo.jpg","imgAlt":"Nature Sweet logo","imgTitle":"Nature Sweet logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/domex-superfresh-growers.jpg","imgAlt":"Domex Superfresh logo","imgTitle":"Domex Superfresh logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/taylor-farms-logo-color.jpg","imgAlt":"Taylor Farms logo","imgTitle":"Taylor Farms logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/eliteflowe.jpg","imgAlt":"The Elite Flower by Hannaford logo","imgTitle":"The Elite Flower by Hannaford logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/sun-pacific-cuties.jpg","imgAlt":"Sun Pacific Cuties logo","imgTitle":"Sun Pacific Cuties logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/topline-farms.jpg","imgAlt":"Topline Farms logo","imgTitle":"Topline Farms logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/ocean-mist-farms.jpg","imgAlt":"Ocean Mist Farms logo","imgTitle":"Ocean Mist Farms logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/colour-republic-25.jpg","imgAlt":null,"imgTitle":null}],"animationSpeed":3.2}' class=''></div> </div> <div class="score-call-to-action"> <a class="score-button seed-link seed-link seed-link GTMBUTTON" target="_self" rel="" title="See All IFPA Partners" href="/annual-partners/" > See All IFPA Partners </a> </div> </div> </section> <section class="score-stripe no-mt default " style="background-color: #ADE0BC;" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text no-mt" data-epi-type="content"> <p class="heading-three" style="text-align: center;"><br />Get to Know Our Leadership</p> <p style="text-align: center;">Guided by the best and brightest of the produce and floral industries.</p> </div> </div> </div> <div class="cta justify-center"> <a class="score-button no-mt primary primary primary GTMBUTTON" target="_self" rel="" title="Meet Our Board" href="/who-we-are/board-of-directors/" > Meet Our Board </a> </div> </div> </div> </section> </div> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Organization","name":"IFPA - International Fresh Produce Association ","description":"IFPA represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members\u2019 prosperity.","alternateName":"IFPA","url":"https://www.freshproduce.com","address":{"@type":"PostalAddress","addressCountry":"United States","addressLocality":"Wilmington","addressRegion":"DE","postalCode":"19711","streetAddress":"1500 Casho Mill Road"},"logo":"https://www.freshproduce.com/siteassets/images/icons/logos/ifpa-full-logo.svg"} </script> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a href="https://www.facebook.com/InternationalFreshProduceAssociation" aria-label="Facebook link"> <img src="/siteassets/images/icons/social-networks/mint_logo-facebook.svg" alt="Facebook logo" loading="lazy"> </a> 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18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/advocacy/priority-issues/" target="" class="">Priority Issues</a> </li> <li class="menu-list-item"> <a href="/advocacy/freshpac/" target="" class="">FreshPAC</a> </li> <li class="menu-list-item"> <a href="/advocacy/grassroots/" target="" class="">Advocacy Action Network</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/events/" target="" class=""> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" 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